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Inside Taylor Swift’s star-studded Eras Tour film premiere: everyone from Beyoncé to Barbie’s Simu Liu and Adam Sandler turned out to support the singer, who announced more screenings due to demand

STORYReuters
Taylor Swift’s success continues apace as she revealed her concert film Taylor Swift: The Eras Tour on Wednesday. Photo: Reuters

Pop superstar Taylor Swift premiered her Eras Tour concert film in front of fans and celebrities on Wednesday, shortly after announcing that the movie would debut a day early because of “unprecedented” ticket demand.

Taylor Swift: The Eras Tour was set to open in theatres worldwide on Friday, October 13, but high interest prompted Swift to add earlier screenings in some markets.

The Taylor Swift: The Eras Tour film got its world premiere at AMC The Grove in Los Angeles, on October 11. Photo: AFP

“Look what you genuinely made me do: due to unprecedented demand we’re opening up early access showings of The Eras Tour Concert Film on Thursday in America and Canada!!” the “Anti-Hero” singer wrote on social media.

Additional showtimes were also being added for the weekend, Swift said.

Taylor Swift said, thanks to her Eras Tour, she’d “never had this much fun in [her] life”. Photo: Reuters

Swift stepped on to a red carpet in a strapless pale blue gown for the film’s world premiere. She posed for selfies with fans who scored a seat in one of 13 auditoriums in an AMC Theatre at an outdoor mall in Los Angeles.

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Scattered in the crowd were celebrities including comedian Adam Sandler, Law & Order actor Mariska Hargitay and Barbie star Simu Liu, who was wearing friendship bracelets on his wrist like many of Swift’s fans.
Barbie star Simu Liu reportedly attended Taylor Swift’s film premiere wearing friendship bracelets. Photo: AP
Pop superstar Beyoncé also was in attendance, according to a photo posted by Swift on social media.
 
Inside the cinema, Swift thanked fans for supporting the Eras Tour, which has sold out stadiums around the world. She applauded “the amount of care and preparation and passion that you put in, the intensity that you put into coming to these shows”.

“I’ve never had this much fun in my life as I had at the Eras Tour,” she said.

US singer Taylor Swift (centre) arrives with her dancers and band for the world premiere of Taylor Swift: The Eras Tour concert film on October 11. Photo: AFP

Ticket sales for Swift’s movie, which is being distributed by AMC Theatres, are expected to set records for a concert film, and industry analysts have been upping their forecasts.

Box Office Pro projects the movie will take between US$105 million and US$140 million in the United States and Canada over its opening weekend.

  • ‘Look what you made me do’, Swift joked as she announced several early access screenings of her new concert film Taylor Swift: The Eras Tour due to ‘unprecedented demand’ this week
  • Wearing a stunning blue dress and surrounded by her dancers and band on the red carpet, Swift said she’d ‘never had this much fun in [her] life’ and thanked fans for their ‘preparation and passion’